Before founding Huff Industrial Marketing, Dianna Huff was President of DH Communications, Inc., where she specialized in marketing communications for B2B companies. She started the business in 1998 when the Internet was still very new and Google had yet to gain prominence.
As the online marketing landscape changed, she changed with it — becoming an expert in B2B e-newsletters, SEO, content marketing, and ultimately websites.
The following showcases the evolution of her work and ideas.
Turning Clicks into Leads Through Search Engine Optimization — published 2006. After hearing her website wasn’t “optimized” in 2001, Dianna taught herself SEO and began offering it as a service in 2003. Turning Clicks into Leads helped propel Dianna’s name recognition and expertise as the B2B SEO copywriting expert.
The Top 10 B2B Marketing Mistakes . . . and How to Avoid Them, A crowd-sourced e-book — published 2010, and a 2011 Gold MarCom Awards winner.
Five B2B MarCom Strategies to Increase Sales Now — published 2008. A 2009 Platinum MarCom Awards winner.
36 Ways to Grow Your E-Newsletter Subscriber List: A detailed guide on how to grow a high-quality list without breaking the bank — published 2004. (People bought this e-book for years!)
Contributing Editor / Contributing Author
Contributing Writer, Content Marketing Institute
June 2010 – 2013
Contributing Writer, Visual Thesaurus
February 2007 – February 2008
Contributing Editor, MarketingSherpa
March 2005 – January 2007
Authored 17 special reports and 4 case studies
Dianna also published pieces in the following print and online publications
PayPal’s Online Merchant Network, Search Engine News, RainToday, Ballyhoo Magazine, John Forde’s The Copywriters Roundtable, The B-to-B Marketer, PRSA Tactics, and Interface Tech News.
Honoring Excellence in Marketing & Communications
- Gold: DH Communications Website Overhaul, with Rachel Cunliffe, 2012
- Gold: Top 10 B2B Marketing Mistakes e-book, DH Communications, Inc., 2011
- Gold: Royal Label Website, Copywriting, 2011
- Platinum: 5 B2B Marcom Strategies e-book, DH Communications, Inc., 2008
- Gold: Helaine Smith, DMD Website, Copywriting, 2007
- Gold: Inca Gold Website, Copywriting, 2006 (“For Porta Potties on the Go!” 😀 )
- Gold: “Particle Matters” e-newsletter, Copywriting, for Cabot Corporation, 2005
International Association of Business Communicators (IABC)
U.S District One, Silver Quill
- Award of Merit: Writing, Marketing Literature, E-Nurturing Campaign for Microsoft Great Plains, 2002
- Award of Merit: Marketing Communications Campaign for Dolan-Jenner, Ongoing External Communications, 2001
A partial listing of the more noteworthy interviews, bylined pieces, and media mentions.
Podcast:“Optimizing Your Website: Understanding the New SEO Rules and How to Use Them to Your Advantage,” Interview with Ed Gandia, High Income Business Writing
Interview: “Interview with B2B Marketer Dianna Huff,” with Jill Whalen, High Rankings, March 26.
Interview: “How B2B companies can market themselves online,” with Joey Bushnell, Web Marketing Inner Circle, December 18
Webcast: “Is Your B2B Small Business Site Ready for the Mobile Tsunami?” BrightTalk, June
Interview: “CSUEB Grad Owns Successful Web Marketing Firm,” CSU East Bay, (formerly Hayward) June 21
Interview: “Consumer Electronics Market: Toying with Tablets,” by Jackie Jones, Response Magazine, December
Bylined article: “Help People Find Your Blog Content with Categories and Tags,” High Rankings Advisor, July 31
Featured: “The Best Content Marketing Predictions for 2011” — Joe Pulizzi of Junta42, Dianna explains why brands will need to pay more attention to Facebook, December
Featured: Eloqua blog tree listing important marketing blogs. Dianna’s blog was featured on the “branding” branch, December
Featured: “The 12 B2B Blogs Every Business Should Read,” Grasshopper, April.
Featured: RainToday’s list of Best of the Decade: Marketing & Sales Resources for 2000 – 2009; Dianna’s MarCom Writer blog
Interview: “B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff,” by Mac McIntosh, B2B Sales Lead Insights, December
Interview: “Does Your Website need a Facelift?” by Samuel Greengard, ChannelPro, December
Feature: “16 Must-Read B2B Marketing Strategy E-books” — A list compiled by marketing automation company Marketo featuring Dianna’s e-book, “Five B2B MarCom Strategies to Increase Sales Now,” December
Bylined article: “Using LinkedIn to Gather Industry Intelligence,” Savvy B2B Marketing Blog; reprinted in MarketingProf’s Get to the Point e-newsletter, August
Feature: The 2009 Big List of B2B Marketing and Sales Blogs, Proteus Software, July
Quoted: “Four Easy Steps to Successful SEO Copywriting, by Bob Bly, Target Marketing magazine, July
Interview: “Getting Second-Tier Bloggers to Write About You,” Vojtech Horna, May
Interview: “Personal Branding Through the Eyes of a B2B Marketer,” Dan Schwabel, November
Reprint: “How to Stop (Website) Traffic,” MarketingProfs, October
Interview: “Thought Leadership from Dianna Huff,” by Jon Miller, Marketo, September
Interview: “To Improve Your Landing Page, Let Readers Sample Content,” by Kevin Gault, White Paper Source, May
Interview: “Are Customer Testimonials Smart Marketing Tools?”, by Lisa LaMotta, Forbes, May 27
Bylined article: “Help Searchers Find Your Whitepapers: Use the Right Keywords, White Paper Source, November
Interview: “Missed B2B Email Opportunities,” Karen Gedney, ClickZ Network, June 27
Bylined article: “Five Tips for Ensuring Search Engines and People Find Your White Papers,” White Paper Source, May
2002 – 2006
Bylined special report: “B-to-B Manufacturing — 6 Industry Challenges + 9 Strategies to Reach Buyers,” MarketingSherpa, November 16, 2006
Bylined article: “Email vs. E-mail,” WebProNews, September 5, 2003.
Featured work: “How Microsoft Nurtured Sales Leads to Sell More $100,000 Software Accounts,” MarketingSherpa case study, April 3, 2002
Mentions in Books
Steve Slaunwhite featured Dianna’s website and other work in his book, The Everything Guide to Writing Copy: From Ads and Press Releases to On-Air and Online Promos, published by Adams Media, 2007.
The master of copywriting Bob Bly featured Dianna’s work in his book, Bly on Direct Marketing, published by Merit Direct Press, 2006.
David Meerman Scott acknowledged Dianna in his book, Cashing In with Content, published by Information Today, 2005.
Dianna’s piece, “Give Credit Where Credit is Due,” appeared in the anthology, Intellectual Property, Editor: Jennifer Peloso (H.W Wilson, 2003).
DH Communications was one of 100 featured businesses in the book, The Entrepreneurial Parent, by Sarah and Paul Edwards and Lisa M. Roberts published by Jeremy P. Tarcher/Putnam, 2002.