Three out of four small business owners, when surveyed, responded they wouldn’t do anything differently with regard to recruiting candidates – even though survey respondents across all sectors report they’re having serious trouble finding people with the right skills.

In fact, fewer than 10% of respondents endorsed adopting new recruitment strategies next year, such as finding new ways to advertise (6%), increasing pay (4%), adjusting the job description (3%), offering internships (3%), connecting with colleges (2%), working with headhunters (2%), or offering more benefits (1%).

Among those who searched for candidates in 2018, two in three say they will use the exact same strategy to search in 2019.

All we can say is, “Wow.”

If you’d like to try some proven strategies for attracting skilled labor, be sure to see our piece, “5 Strategies for Marketing Open Manufacturing Jobs.”

The chart below shows an overview of the recruitment strategies used by small businesses in 2018. To view this and other data in depth, visit the MetLife and U.S. Chamber of Commerce Small Business Index website.

recruitment-strategies


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Dianna Huff is the founder and president of Huff Industrial Marketing, a small agency that builds long-term relationships, based on mutual respect and trust, with the people who run family-owned manufacturing companies.

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