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Launched in June 2017, Google for Jobs is the search giant’s newest initiative within the $200 billion job recruitment market. The suite of tools uses AI and machine learning to help “power smarter job search and recommendations within career sites, jobs boards, and other job-matching sites and apps,” according to Tonya Riley for CNBC.

Searchers, if they’re logged into their Google account, can use the suite of tools free of charge.

The platform lists all types of jobs, including those for skilled manufacturing labor. In this piece, you’ll learn how the platform works and how to use it.

How it Works

Google partners with job search boards, such as Monster, Snagajob, Glassdoor, LinkedIn, etc. and displays the listings in its job search box – which is prominently displayed for any type of job search (Figure 1).

Google Job Search Box Manufacturing Recruitment

Figure 1: Example of the Google Job Search Box

Clicking or tapping a job listing, such as the CNC Machinist job at BAE Systems, takes the searcher to the complete job description (Figure 2), where he or she can read the requirements and apply either through CareerBuilder, LinkedIn, or on the BAE website. Users can use Google’s tools to save jobs, receive alerts, and filter jobs by type, pay, location, etc.

Google Job Search Box, Manufacturing Recruitment

Figure 2: The BAE CNC machinist listing

If you, as the employer, use third-party sites such as Snagajob or Monster to post jobs, your listings will appear in the job search box. One caveat, however. Indeed job listings do not appear in the job search box as Indeed doesn’t partner with Google.

A brief backstory

When Indeed began 13 years ago, the company, like Google for Jobs, was an aggregator for job posts. However, according to Jason Nazer, founder of Comparably, also a job site, Indeed had become so good at sourcing job listings, “they were showing up at the top of Google searches above the original job boards. . . . In fact, they built up so much free traffic on the back of Google, that Indeed became the largest direct job board, beating out all the original job players.” (Inc. May 22, 2017)

In addition, Indeed used bidding similar to AdWords. Hence, Google, watching from the sidelines, decided to enter this market and is currently in the process of disrupting it.

Upcoming Changes

What’s important for you, the owner of a manufacturing company, is understanding how these changes could impact you:

1. Cost — As Google gains a larger footprint into this industry, you may pay more to list your jobs on third-party sites as they share a cut with Google, their “partner.”

2. Competition — You’re already competing for skilled candidates; with the Google Search box, you’ll also be competing inside a very crowded area.

3. Time — Google provides many tools that improve business processes, and no doubt they’ll improve the job search process. However, Google changes things constantly and the onus is on you to keep up — almost a job by itself. If you’re relying on one third-party platform for recruitment, it behooves you to keep abreast of its dealings with Google and how their listings appear, or don’t appear, in the Google Jobs search box.

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Dianna Huff is the founder and president of Huff Industrial Marketing, a full service agency that tackles a host of marketing and communications challenges for manufacturing companies.

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