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One of my small business clients forwarded an email to me with the question, “Do I want this no-obligation audit?”

I stand behind the work I do, so I have no qualms if a client wants to use tools, or even reports, from other agencies to see how their websites stack up to the competition.

But in this case, as soon as I saw the email my response was, “AAAEEE! No, don’t do it!” Why? Because it was one of those spam/scam-type emails.

I get these emails from clients on a regular basis, so I thought it would be good to break down how to quickly spot a scam email.

In my latest column for Search Engine Land, “How to determine if that ‘free audit’ solicitation email is legit,” I show how you can easily locate the relevant audit report information for yourself using Search Console — and thus put that solicitation email where it belongs — in the trash.


Dianna Huff is the founder and president of Huff Industrial Marketing. She’s a passionate advocate for Made in USA and a geeky backyard birder.

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