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faqs-image Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to questions — and in doing so, can help improve customer service and the user experience.

They can also reduce the number of times a customer support person has to answer the same question over and over, freeing them up to deal with more complex questions or issues (or better yet, sales).

For small manufacturers, a general FAQ page can provide answers to standard questions such as:

  • How to place an order, or if a minimum order exists
  • What credit terms are
  • How to schedule a tour of the facility
  • How shipping works (e.g., “Do you ship worldwide?”)
  • What your industry certifications are (e.g., ISO)
  • How you handle custom orders or applications

But FAQs can cover much, much more than standard business questions; they can also provide information related to products, services, and processes.

Even better, FAQs deliver so much value with regard to content and search marketing: they can be repurposed, they can improve organic search rankings, and they can even be used in your PPC campaigns.

In my latest Search Engine Land article, Manufacturing FAQs: The workhorse of content and search marketing, I explain the ways I use FAQ pages when helping my manufacturing clients with their marketing.

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Dianna Huff is the founder and president of Huff Industrial Marketing, a full service agency that tackles a host of marketing and communications challenges for manufacturing companies.

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