Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to questions — and in doing so, can help improve customer service and the user experience.
They can also reduce the number of times a customer support person has to answer the same question over and over, freeing them up to deal with more complex questions or issues (or better yet, sales).
For small manufacturers, a general FAQ page can provide answers to standard questions such as:
- How to place an order, or if a minimum order exists
- What credit terms are
- How to schedule a tour of the facility
- How shipping works (e.g., “Do you ship worldwide?”)
- What your industry certifications are (e.g., ISO)
- How you handle custom orders or applications
But FAQs can cover much, much more than standard business questions; they can also provide information related to products, services, and processes.
Even better, FAQs deliver so much value with regard to content and search marketing: they can be repurposed, they can improve organic search rankings, and they can even be used in your PPC campaigns.
In my latest Search Engine Land article, Manufacturing FAQs: The workhorse of content and search marketing, I explain the ways I use FAQ pages when helping my manufacturing clients with their marketing.