Talk marketing with a human not a chatbot. 🤖 603-382-8093 (8-5 EDT)

seo-kpis-manufacturing For owners of small manufacturing firms, Google Analytics can quickly become overwhelming.

Because you’re so busy with running your company, you most likely look at the top-line traffic numbers to see if your website is “working” — and pay scant attention to all the other data available.

It’s not that you don’t understand how to analyze the data, but rather, you don’t understand what to measure — especially if you’re not involved in selling parts or services online.

With an e-commerce website, it’s fairly easy to see if your marketing program is working or not: you simply look at daily or weekly sales.

If you have a small, information-only website, however, “pageviews” and other similar data points mean nothing — when the end-all-be-all metric you care about is inquiries.

In my latest piece for Search Engine Land, Setting SEO KPIs for small manufacturing websites, I share my process for how to determine, set up and measure key performance indicators (KPIs) for an SEO campaign — including how to track those all important inquiries!


Want more SEO and PPC marketing strategies like this?

Subscribe to Manufacturing Marketing Magazinethe only magazine with practical marketing strategies for industrial manufacturers.


Dianna Huff is the founder and president of Huff Industrial Marketing, a full service agency that tackles a host of marketing and communications challenges for manufacturing companies.

See more articles by Dianna »