Why you may need Ongoing Marketing and PR:
- You have zero marketing staff
- You have lots of ideas but little time
- You want someone to do the marketing stuff for you
I offer this service to clients already engaged with me through the Annual Marketing Consulting Program.
Once we have the strategic plan in place, I then work with you on an a la carte basis where I implement agreed upon tasks when needed, such as in the weeks leading up to a trade show when you may need a print ad, your online profile, a press release, etc. I also do ongoing tasks, such as creating your monthly e-newsletter.
The Annual Marketing Consulting Program, coupled with Ongoing Marketing & PR, means you have a complete package: strategy, implementation, tracking, and analysis. It means you’re consistently marketing your business, which helps improve inquiries over time.
Rachel Cunliffe, of Cre8d Design, and I often do this work together after we’ve done your Website Overhaul, so you get a responsive marketing-design team who knows your business and your brand — at a fraction of what you’d pay an agency. Win-win-win.
Please contact me for a list of fee ranges for the items listed in the “What You Get” section.
What You Get with My Ongoing Marketing & PR package:
Since I know you and your business, and have already created the strategy, I’m able to offer cost-effective fees for the following items:
- Email newsletters; general and campaign emails
- Web content (e.g. application notes, FAQs, etc.)
- Articles for trade publications
- Press releases
- Print ads
- Customer Surveys
- Campaigns for new product launches
- Video storyboards and scripts
- Trade show marketing help
“We hired Dianna to help us optimize our site and then hired her to provide ongoing marketing services for a year. With her help we were able to double our organic search traffic and increase our leads. She also created some really great marketing collateral pieces where none existed, including a case study, white papers, blog posts and a monthly newsy-letter for our sales reps and distributors. Our reps were so happy, they thanked me! I highly recommend Dianna for your marketing needs. It’s a true pleasure working with her.” — Jaylin Krell, VP Marketing, MacroAir