In this 12-page guide developed specifically for small industrial manufacturers, you’ll find practical strategies for creating a successful e-newsletter — one that gets you leads that become sales.
What you’ll learn:
- The pros and cons of purchased and in-house lists
- The three “Do’s” for creating the type of content your audience wants to read
- Why standard email metrics, such as open and click-through rates, are misleading
- The two overlooked (yet easy) methods for accurately measuring newsletter ROI
Dianna Huff, President of Huff Industrial Marketing, has been creating e-newsletters for industrial companies since 1998. She specializes in providing practical advice that works.