Automated SEO reports look good — all those green “pass” checkmarks! — but they don’t tell if your SEO program or website is a total FAIL.
Why small business owners must be more vigilant than ever when it comes to firms peddling SEO snake oil.
Why Google’s AdWords changes continue to adversely affect organic search and what you, as a small manufacturer, can do about it.
Referral spam (or fake traffic) is a huge problem for small manufacturing websites as it heavily skews your Analytics traffic data. In this piece for Search Engine Land, I give easy instructions for how to filter it out.
In an effort to get companies to think about how people access their websites using mobile devices, Google has begun rolling out its new “mobile-friendly” label for its mobile search results.
Create a visible and cohesive personal brand by ensuring your contact information and links are the same across social profiles.
Tips for finding the best web host for your small business website.
A post about the changes being wrought in the SEO industry. It’s all good.
Part II of a post on how to set up the Social Report — including goals and tracking conversions. Good stuff!
A guest post from Pauline Jakober on how B2B companies can track paid conversions on informational items such as white papers, demos, etc. Good stuff!
In Part One of this post, I cover the various Tabs within Analytics Social Report. I also discuss the SEO implications of what all this data means.
Microsites sound good for SEO as you get extra content into Google and create links to your main website. However, they offer a poor user experience.
Download a free webinar, Understanding the New SEO. and a report, How SEO Has Changed in the Last Five Years, to learn how the SEO landscape has changed.
Now that Not Provided is the top search phrase for many B2B companies, it’s time to wean yourself off keyword dependency and get back to marketing basics.
With so much information out there, it can be hard for manufacturers to find trusted SEO sources. In this post you’ll find two excellent resources.
If you’re not getting website inquiries it’s because you’re making the fatal mistake many small businesses make: you do zero marketing.
The common problems I run into with regard to Google Analytics — and how to fix them.
Jill Whalen, CEO of High Rankings, and one of the top SEO experts, explains the importance of site architecture and navigation.
What I learned editing the first edition of the Hubspot Inbound Marketing book; specifically, the ways to build links — that help improve SEO — to a small business website.
In 2009, Google stated in its Webmaster blog that it “doesn’t use the ‘keywords’ meta tag in our web search rankings.” It still doesn’t today.
Whether you do business in one small area or across the US, local search isn’t something to be ignored. Three tips for making your site locally optimized.
Why small businesses should focus on creating content that ties back to the business strategy versus wasting time and effort on chasing #1 keyword rankings.
When checking out SEO firms, one of the first points of due diligence is ensuring the SEO company is indeed offering you “white hat” or “ethical” SEO tactics that search engines like Google approve of.
I wrote this post in 2006 — and still see these same problems today! If your website isn’t being found in Google or not getting inquiries, I can help.