A well-designed, well-thought out website is a business asset. It can help small manufacturers increase sales as well improve productivity.
Huff/KoMarketing 2015 Web Usability Survey shows that buyers leave and return to vendor websites multiple times during research phase of buying journey.
Should you get personable and friendly in your management team bios? The choice is up to you and depends on your company and your audience.
Using original photographs offer manufacturers multiple benefits and reinforce your brand message. Plus, they can be used across marketing pieces.
The reason your website for your industrial company isn’t generating inquiries is because you view it as a print brochure — which it’s not.
Building a custom website, rather than using a pre-built theme, has many advantages, namely, you can build to meet your business objectives.
Navigation and usability standards are like traffic signs — they help visitors easily navigate your website. Not following them confuses people.
You have just seconds to establish trust with your prospects when they visit your home page. Here’s how to do it.
Make it super easy for people to call your company using a smartphone. Include your phone number at the top of each page.
This form looks pretty straight-forward — until you try to use it.
How small manufacturers can increase inquiries by creating a blog. This article contains five great tips, including how to tie a blog to your newsletter.
I’ve worked with hundreds of small business. I’ve yet to find a boring company or products. What I usually find is a boring Website.
Think that slider on your competitor’s website is cool and you need one too? Don’t do it! Sliders lower conversions for B2B websites and annoy people, too.
SEO, content and social media can no longer be siloed. For small B2B businesses, an effective Website lead generation strategy includes all three.
Demo or trial offer call-to-action — which is better for a B2B Website? Actually, both are good. In this post, you’ll learn how and when to use each one.
You wouldn’t build a house or redo a room without a plan. It works the same for your site. In this post you’ll learn how to develop a Web Overhaul strategy.
The first step in redesigning your B2B site isn’t choosing a graphic designer — it’s figuring out how your Website should support your business objectives.
Simone Joyaux, ACFRE, turned to Dianna Huff and Cre8d Design when she needed a Website Overhaul.
Rachel Cunliffe, President of Cre8d Design, answers questions about the pros and cons of using pre-built WordPress themes.
When posting success stories or case studies to your B2B site, call out the important facts that people can see at a glance and use numbers your customers instantly understand.
When working with a web designer or other creative professional, keep these three tips in mind when giving feedback — and then let the pro do his/her job.
When designing your B2B website, keep two rules in mind: Make it easy to contact you and encourage people to contact you — on every page.
Prospects and even customers don’t know what you do. Help them understand by creating multiple Services or Capabilities pages.
Lori Malitsky of Flood Solutions exceeds her sales goals with targeted SEO and PPC.
Four tips for ensuring your B2B website works well on any device, including iPads, tablets and smartphones.
Small, grey fonts are very hard to read online. When people can’t read your content, it means they’re not moving forward to do business with you.
While Google indexes and shows PDFs in the search results, PDFs aren’t user-friendly. In this post, 3 tips for improving the user experience with PDFs.
A brochure is what you leave behind after a sales call. Your Website is a living breathing dynamic marketing asset that helps you generate leads.
If you’re a contractor or trade person wondering if you need a website (that costs more than a cup of coffee), then read this article.