Small industrial manufacturing companies are a whole other niche unto themselves — which is why they need marketing advice tailored to them.
Creating a professional video for your business can seem a little daunting, but it needn’t be. That’s what Mary Fitzgerald, President of Acme Wire Products Company, Inc., learned when she produced a company video.
Creating an “information-rich” website that helps prospects and sets your company apart is pretty easy if you follow these six strategies.
Generating great inbound links isn’t complicated. The secret? Good practical content on a consistent basis. That’s it.
Integrating your B2B online content with offline marketing tactics, including product packaging, makes good business sense. It also drives leads and sales.
Show the human side of your company by injecting humor — or at least a little less formality — all year round.
Your content marketing strategy should include creating unique website content that makes your company stand apart from the crowd.
For small industrial manufacturers, creating blog content is easy-peasy: look for questions that need answers.
Three easy tips for small business owners on how to manage a B2B blog and avoid burn-out.
One way to reduce overwhelm and to increase inquiries is to make your website stand apart from the crowd through unique messaging and branding.
In his book, Ogilvy on Advertising, David Ogilvy stated, “There are no boring products, only boring writers.” This advice has served me well over the years as it has forced me to view myself as a reporter who needs to find the story with regard to a company’s products, services or applications.
For small, family-owned manufacturers, marketing is relatively simple, and so should your tools for collecting data. Three tools that provide great data.
B2B buyers respond differently to offers depending on where they are in the buy cycle — which is why it pays to develop multiple types of offers.
Growing a readership for your blog isn’t too complex. In addition to creating good content for your audience, consider these other tips as well.
Beginning a sentence with “there are” takes away the power in a sentence and the thought being expressed ends up sounding weak.
Although much has changed online since the first email newsletter appeared in the 1990s, B2B e-newsletters are still a great way to connect with customers.
Use these five tips for cutting needless words from your marketing copy — making it easier to read and improving “flow.”
An informative case study of how Cybra Corporation and Morty Schiller turn to humor and video to sell the company’s barcode software.