Marketing Strategy and Consulting
To meet your desired outcomes, I create custom strategies based on research and interviews. These strategies are my way of getting important information out of your head and into a written format where it can be used to move forward.
Clients have hired me to create strategies for entering a new market, reaching a specific audience, rebranding and/or completely updating a website, and creating new messaging in order to better position the company. Customers tell me they find this strategy work quite helpful as it helps them think things through.
Google Analytics Certified
To properly track and measure all digital campaigns (and as much as possible, offline campaigns as well), I use Google Analytics. To help you understand the data in Analytics, as well as create custom dashboards based on your measurement plan / KPIs, I’m Google Analytics Certified. This means I took a 90 minute, 70 question test administered by Google. Certification is good for 18 months. View my certification here.
Website Redesign Consulting
My speciality is helping companies create new websites that tell their stories and get inquiries. I see the big picture of how all aspects of a website work together: navigation and usability, images and content, the backend, forms, Google Analytics, hosting, etc.
I serve as the bridge between you and a website designer. I take the stress out of redesigning a website and ensure the project is completed in a timely manner. I’m responsive and answer all of your questions.
SEO (Search Engine Optimization)
I’ve been doing holistic, ethical, results-driven SEO since 2001 for companies large and small. From a deep understanding of the basics to today’s semantic and mobile search requirements, I keep abreast of changes and incorporate them into my work.
By combining strategic SEO, website design and usability, and marketing, I ensure your website gets the type of inquiries that become sales.
Lead Generation and Direct Response
I have a strong background in lead generation and direct response, including writing direct mail letters, landing pages, offers, and direct response ads that get results.
The benefit to you is that I combine offline and online and ensure they work together to deliver measurable results.
Traditional Marketing Communications
My skill set includes over two decades of marketing communications (marcom) with large and small companies. I’m well-versed in PR, trade shows, direct mail, direct response print ads, email marketing, print and e-newsletters, writing articles for trade publications, blogs, video scripts, etc.
I oversee months-long, complex projects start to finish or short-term campaigns/tasks that include a little of this and a little of that.
I require very little direction and zero hand-holding. Simply tell me what you want done, when you want it done, and I’ll make sure it happens with little stress or overwhelm for you.
Customers often call with business-related questions. If I don’t know the answer or can’t help, I’ll let you know and will find someone who can help.
As clients get to know me, they often open up and tell me about their families, their lives, and their hopes and dreams. I cherish these conversations and value the trust customers place in me.
Thank you for considering me for your marketing project.
“We much appreciated Dianna Huff’s careful study of our business and goals to craft our message and help us refresh our marketing plans. She understands manufacturers and regional businesses big and small and how businesses sell. Best of all, she has an fine team of colleagues that supply expertise where needed. They will work very hard for you. Huff Industrial Marketing can help in ways large and small, just ask.”
— Tom Stanek, Founder and President, K2 Castings