If you’re a reporter on a deadline and need an expert quote for an article, please call Dianna Huff, President of Huff Industrial Marketing, at 603-382-8093.
Blog and Article Mentions + Bylined Articles
SEO on a Budget: How a small manufacturer started a program from scratch — A piece I wrote for Search Engine Land, October 24, 2016
3 tips for tracking response to industrial tradeshow print ads and landing pages — A piece I wrote for MarketingLand, September 26, 2016
60+ LinkedIn Profile Tips for Marketers — CMI’s Lisa Dougherty featured my LinkedIn profile in her well-researched article (must read — so many fabulous tips) — August 22, 2016
Getting Beyond Clicks: Three Methods for Measuring Newsletter Effectiveness — A piece I wrote for Gardner Business Media’s Marketing blog, June 10, 2016
What Were the Most Effective Marketing Tactics of 2015? by Krystle Vermes, KoMarketing blog, December 14, 2015
Huff Industrial Marketing was featured in SME’s new campaign, “MFGis Diverse.” Read the full story here.
How to Narrow Your Marketing Focus, Stand Out and Profit — A podcast interview with Stephen Lahey
Michele Linn, VP of Content for the Content Marketing Institute, mentioned me in an interview she did with the Cursive Content Marketing Blog, February 4, 2015.
My CMI post, “Why 55% of Potential B2B Buyers Might Not Trust Your Website Content,” was listed on CMI’s LinkedIn Leaderboard for 2014, with 799 shares. See CMI’s roundup: A Behind-the-Scenes Analysis of Social Media Content Trends.
Press Mentions for the 2014 B2B Website Usability Survey
KoMarketing Associates and I released the first annual 2014 B2B Web Usability Report, March 2014.
- Kim Gusta’s PowerContent Blog: “Is Your Website Helping (or Hindering) Sales?” April 19, 2014.
- Content Marketing Institute: “Why 55% of Potential B2B Buyers Might Not Trust Your Web Content,” April 3, 2014.
- Arketi Group: “Give Your BtoB Buyers What They Want on Your Website,” April 2, 2014.
- eMarketer: “Vendor Website Content that Establishes vs. Reduces Credibility According to US B2B Buyers October 2013,” March 26, 2014.
- MediaPost: “B2B Buyers Hold the Whip,” March 20, 2014.
- Struto: “The Top 10 Reasons Visitors Leave Your B2B Website . . . and How to Get Them to Stay,” March 19, 2014.
- Ad-ology: “B2B Buyers Looking at Vendor Websites; Social Media Not So Much,” March 18, 2014
- IDG Connect: “What B2B Buyers Want from Vendors,” March 17, 2014.
- MarketingProfs: “Web Sites – What B2B Buyers Want from Vendor Websites,” March 17, 2014.
- FierceCMO: “Survey says B2B vendors lack key content on websites,” March 12, 2014.
- MarketingLand: “Report: Only 6% of Buyers Claim Social Media Impacts B2B Buying Process,” March 10, 2014.
My guest post, 3 Reasons Why Online Content Can Leave ‘Above the Fold’ Behind, is featured at the Content Marketing Institute blog, July 31, 2014.
I was quoted in the Fox Business News article, “Should All Job Seekers Have a Personal Website?” by Jane Bianchi of LearnVest, June 19, 2014.
Lisa Dougherty of BrandLove, LLC featured me in her article, “LinkedIn: How to Share Ideas, Questions, Articles, and Website Links and Why It’s a Good Idea,” May 9, 2014. (Great article!)
Ed Gandia interviews me for his High Income Business Writing podcast, “Optimizing Your Website: Understanding the New SEO Rules and How to Use Them to Your Advantage.”
My guest post, “Ghostwriters: Publishing’s Unsung Heroes,” is featured in the Lucinda Literary blog, July 10, 2013.
Casie Gillette featured my blog post in her Search Engine Land article, “Link Building & The Power Of The Customer,” June 11, 2013.
Jill Whalen interviewed me for her High Rankings Newsletter, Interview with B2B Marketer Dianna Huff, March 26, 2013.
My guest post, Content Marketing Design: 3 Guidelines for Creating eBooks for Tablets, is featured on the Content Marketing Institute blog, February 1, 2013.
The B2B Buyer Zone ranked my blog #4 of the 12 best blogs for 2012.
Joey Bushnell interviews me for his Web Marketing Inner Circle blog — “How B2B companies can market themselves online,” December 18, 2012. (This is a great interview, by the way!)
Devin Downey, publisher of the RightIntel blog, features my content marketing template for communicating with distributors in his post, “10 Must-Have Templates for Content Marketers,” December 3, 2012.
My good friend, Lois Geller, features me in her Forbes.com column, “Networking Online,” November 8, 2012
“Is Your B2B Small Business Site Ready for the Mobile Tsunami?” a BrightTalk Webcast, June 2012.
My alma mater, CSU East Bay (formerly Hayward) features me on its blog, “CSUEB Grad Owns Successful Web Marketing Firm,” June 21, 2012.
Eric Wittlake featured me in his Digital Marketing blog, “B2B Mobile Marketing: 10 Things You Need to Know,” May 9, 2012.
My site is used as a case study in this Social Mouths post, “How to Display Social Media Buttons,” May 8, 2012
Jackie Jones, reporter for Response Magazine, interviews me for her article, “Consumer Electronics Market: Toying with Tablets,” December 2011.
My blog post, “Is your B2B Website iPad Friendly?” is a featured BtoB magazine post of the week, December 7, 2011.
Derek Edmond, Search Engine Watch columnist, includes me in his round-up of 10 B2B marketing experts for his column, “10 Concepts Critical for Aligning SEO to B2B Marketing Strategy,” September 15, 2011.
Jill Whalen, publisher of the High Rankings Advisor, features my article, Help People Find Your Blog Content with Categories and Tags, July 13, 2011.
B2B Magazine features my blog post, “Make your B2B WordPress Website and Content Mobile Friendly,” in their Blog Roundup for the week of July 13, 2011.
Nick Stamoulis, of Brick Marketing, included my post about what my coffee grinder taught me about social media marketing in his weekly roundup for June 9, 2011.
My guest post, A Simple Template for Keeping in Touch with B2B Sales Reps and Distributors, is featured on the Content Marketing Institute blog, July 31, 2011.
Bob Cargill, publisher of the New Marketing Commentator blog, explains how my blog post about Cap’n Crunch and Facebook led to a sale in his post, How a Tweet Led to a Sale, April 18, 2011. (Bob rocks!)
Derek Edmond, a Contributor at Search Engine Watch, featured my crowdsourced blog post, “57 Things You Can Do Right Now to Improve Your Website,” in his blog post, 4 Content Strategies for B2B Corporate Blogging, April 1, 2011.
Jon VanZile, of BtoB magazine, features me in his article, “B2B Social: Stay Small, Stay Focused,” January 2011.
The Best Content Marketing Predictions for 2011 — Joe Pulizzi of Junta42 presents an e-book of the best content marketing predictions. Read why I think brands will need to pay more attention to Facebook, December 2010.
Lists are Dead. Long Live the Blog Tree — Marketing automation company Eloqua developed a blog tree that lists some of the important marketing blogs. My blog is featured on the “branding” branch, December 2010.
Content for People, Not Robots (Well, Mostly) — Catherine Weber’s write-up of my SEMNE presentation, September 2010.
The 12 B2B Blogs Every Business Should Read – A list compiled by Grasshopper, which features my blog, April 2010.
My B2B MarCom Writer blog is a featured blog in RainToday’s list of Best of the Decade: Marketing & Sales Resources for 2000 – 2009.
B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff – B2B sales lead expert Mac McIntosh interviewed me for his B2B Sales Lead Insights blog about small businesses and online marketing, December 2009.
Does Your Website need a Facelift? Samuel Greengard of ChannelPro interviewed me for an article about what you need to know to stand out from the crowd of companies on the Web — and gain customers in the process, December 2009.
16 Must-Read B2B Marketing Strategy E-books — A list compiled by marketing automation company Marketo featuring my e-book, “Five B2B MarCom Strategies to Increase Sales Now,” December 2009.
Need Advice From Business Women? – A link from the WOMMA blog to my blog post, “25 Smart Women to Follow on Twitter” that went viral (very exciting!), July 2009.
In July 2009, the B2B MarCom Writer blog was featured on The 2009 Big List of B2B Marketing and Sales Blogs compiled by Proteus Software.
The B2B MarCom Writer blog hit the The Junta42 list for the first time in December 2009 at #37. The list highlights the best bloggers on the Web discussing content marketing.
Four Easy Steps to Successful SEO Copywriting – Bob Bly quotes me in an article for Target Marketing magazine, July 2009.
Stay Away From Plug and Play – MarketingProfs reprinted another of my blog posts for its Daily Fix e-newsletter, June 2009.
Getting Second-Tier Bloggers to Write About You – PR expert Vojtech Horna interviews me for his blog, May 2009.
Optimize Your Website and Watch Your Practice Grow – Dan Tynan of DrBicuspid.com interviewed Dr. Helaine Smith and me about Dr. Smith’s practice growth due to SEO, April 2009.
Why Content is (Still) King When It Comes to B2B Websites – An article I wrote for Jill Whalen’s High Rankings e-Newsletter, April 2009.
Personal Branding Through the Eyes of a B2B Marketer – Personal branding expert and author Dan Schwabel interviews me for his personal branding blog, November 2008
A thank you, from MarketingSherpa founder, Anne Holland, in her “so long” post (boy, do I miss Anne at the helm of this publication).
How to Stop Traffic – MarketingProfs reprints one of my MarCom Writer blog posts about analyzing Web analytics, October 2008.
Thought Leadership from Dianna Huff – Jon Miller of Marketo interviews me for the Marketo blog, September 2008.
Using an E-Newsletter to Nurture “Warm” Leads – An article I wrote for the Wealthy Freelancer blog, September 2008.
Set Up Your Own “Freelancer” Production System – An article I wrote for the Wealthy Freelancer blog, August 2008.
To Improve Your Landing Page, Let Readers Sample Content – In this White Paper Source article, author Keven Gault interviews me about how to optimize white paper landing pages, May 2008.
Forbes.com reporter Lisa LaMotta interviewed me for the article, Are Customer Testimonials Smart Marketing Tools?, May 27, 2008.
Help Searchers Find Your Whitepapers: Use the Right Keywords – An article I wrote for Michael Stelzner’s White Paper Source e-newsletter, November 2007.
Karen Gedney interviewed me for her ClickZ column,Archive Your E-Newsletters for SEO Success (August 22, 2007).
Missed B2B Email Opportunities – The late B2B email marketing expert Karen Gedney interviews me for her ClickZ Network column, June 27, 2007.
Five Tips for Ensuring Search Engines and People Find Your White Papers — An article I wrote for Michael Stelzner’s White Paper Source e-newsletter, May 2007
2002 – 2006
I author the special report for MarketingSherpa, B-to-B Manufacturing — 6 Industry Challenges + 9 Strategies to Reach Buyers, November 16, 2006
My article, “Email vs. E-mail” appears in WebProNews, September 5, 2003.
“How Microsoft Nurtured Sales Leads to Sell More $100,000 Software Accounts,” MarketingSherpa case study, April 3, 2002
Mentions in Books
David Meerman Scott featured my client, Dr. Helaine Smith and her e-book in his book, World Wide Rave, published by Wiley in 2009.
Steve Slaunwhite featured my Website and other work in his book, The Everything Guide to Writing Copy: From Ads and Press Releases to On-Air and Online Promos, published by Adams Media, 2007.
Tom Ahern acknowledged me in his book, How to Write Fundraising Materials that Raise More Money, published by Emerson & Church, 2007.
David Meerman Scott acknowledged me in his best-selling marketing book, The New Rules of Marketing and PR, published by Wylie, 2007
The master of copywriting Bob Bly featured my work in his book, Bly on Direct Marketing, published by Merit Direct Press, 2006.
Bob Bly featured my work in his book, Secrets of a Freelance Writer, Third Edition: How to Make $100,000 a Year or More, published by Owl Books, 2006.
Fundraising guru Tom Ahern acknowledged me in his book, Raising More Money With Newsletters Than You Ever Thought Possible, published by Emerson & Church, 2005.
David Meerman Scott acknowledged me in his book, Cashing In with Content, published by Information Today, 2005.
My article, “Give Credit Where Credit is Due, appeared in the anthology, Intellectual Property, Editor: Jennifer Peloso (H.W Wilson, 2003).
DH Communications was one of 100 featured businesses in the book, The Entrepreneurial Parent, by Sarah and Paul Edwards and Lisa M. Roberts published by Jeremy P. Tarcher/Putnam, 2002.
Contributing Editor / Contributing Author
Contributing Writer, Content Marketing Institute
June 2010 – present
Contributing Writer, Visual Thesaurus
February 2007 – February 2008
Contributing Editor, MarketingSherpa
March 2005 – January 2007
Authored 17 special reports and 4 case studies
I have also written for the following print and online publications:
PayPal’s Online Merchant Network, Search Engine News, RainToday, White Paper Source, Steve Slaunwhite’s For Copywriters Only, Ballyhoo Magazine, John Forde’s The Copywriters Roundtable, Mac McIntosh’s Sales Lead Report, WebPro News, The B-to-B Marketer, PRSA Tactics, and Interface Tech News.