Manufacturing & Marketing Career Highlights
- Five years working the production floor making sails for sailboats and doing boat maintenance — while going to school full-time.
- Seven years running the front office of a small, woman-owned technical sewing company — Everything from answering four phone lines and assisting customers to quoting custom jobs and maintaining the books.
- Two years working corporate and providing marketing communications support for two U.S. factories — Work included the full spectrum of marcom: trade shows, marketing literature, direct mail, newsletters, and PR.
- 16 years as a B2B copywriting, SEO, and marketing communications consultant — During my time as DH Communications, Inc., I provided top-notch marketing, SEO, and copywriting services to companies ranging from global multi-nationals, such as Cabot Corporation and Thermo Fisher Scientific, to dozens of small and mid-sized industrial firms across the U.S.
My vision: To bring manufacturing jobs back to the U.S.
In 2012, I began reassessing my business and my life and in December 2014, I shut down DH Communications and changed my business name to Huff Industrial Marketing. I wanted to narrow my focus and concentrate on what I love: working with small industrial manufacturers.
Although my business changed, one thing didn’t: I care about your business as much as you do.
My email signature includes this quote from John D. Bassett III, Chairman of Vaughn-Bassett Furniture (and the subject of Beth Macy’s book, Factory Man): “Everybody thinks all the great ideas come outta MIT, but let me tell you, there’s a great deal of innovation that comes off the factory floor.”
Manufacturers have faced real challenges in the last 20 years. Those who’ve survived have done so through sheer guts, determination and smarts.
This is the story I want to tell because I see it whenever I walk into a client’s facility.
Manufacturing is what made this country great. I’m proud to be part of its history. Even better, I’m happy I have the ability to work with people like you and help you grow through marketing — while also helping to keep jobs here in the U.S.
As part of my commitment, I’m a member of two trade organizations: SME and Women in Manufacturing. (SME profiled me for their “Mfgis Diverse” campaign.) I also purchase goods made in the U.S. whenever possible.
On the more personal side, I’m mom to a son all grown up (I raised him and my first business at the same time), and I’m a farm-to-table foodie, meaning I get my 90% of my food, including dairy and meat, from local farmers. I read voraciously, absolutely love road trips, and do most of my own house projects.
I’m also an avid cyclist and spend my off-time riding New England’s backroads.
Learn a little more about me and my approach to manufacturing marketing:
- Why marketing advice for small industrial manufacturers needs to change — Below the fold organic listings, big brand content shock, and other factors have altered the SEO marketing landscape for small industrial manufacturers.
- Trust and Made in America two key drivers for manufacturers — Small, US-based family-owned manufacturers have two key advantages over big business. One is trust. The other is the Made in the USA movement.
- What I learned purchasing a custom, U.S.-made bicycle — A story of small business, custom bikes, US-manufacturing and how I learned why trust is such an important factor in business relationships.