And, imagine how it would make the person feel — pretty crummy. And maybe a little angry, too.
So why do so many brands and people ignore their fans and followers on Twitter, Facebook and other social channels? You take the time to RT or share or do a shout out and what do you get? Crickets. Ouch.
In my post, Why Social Media Hasn’t Replaced the Traditional Marketing Funnel, I talk about the importance of rewarding your “influencers” — the people who retweet, thumbs up, comment, share on social media.
The people, in other words, who introduce you to their networks (or as Gail Goodman, CEO of Constant Contact, says in her book Engagement Marketing: How Small Business Wins in a Socially Connected World, the people who give you implied endorsements).
Jay Frost, partner at the firm Jerold Panas, Linzy & Partners, gave a HubSpot Webinar last year to nonprofits where he said, “How do you think it makes the person feel when you don’t respond to them on social media? It makes them feel neglected!”
So here’s my Quick Tip: Reward people by responding when they connect with you on social media. As Jay Frost says in his webinar, people will remember that you did. He goes on to say that when nonprofits don’t respond, they lose donors. Those organizations that do respond retain donors — and raise more funds.
I’m guessing it works the same for B2B as well.
What do you think? Please share your comments.