Since I’m in marketing, I’m pretty wary of marketing gimmicks. I know that if something is offered for free, you have to hand something over in return (your name, your phone number, your email address, your first born child).
When I walked into the crowded Heav’nly Donuts this morning, Bill (in photo at right), from the New England Coffee Company, handed me a card for a free cup of coffee. I didn’t take it.
“What’s the catch?” I asked.
“No catch,” said Bill. “Our company loves its customers and this is how they show appreciation. Take one — no catch, honest.”
So I did and after I had my cappuccino in hand, I took Bill’s photo and said I’d put him on my blog.
Why? I like refreshingly good marketing — and coffee.